Fundamentals of Marketing and Sales

Description

Description of the training program (Basic Skills in Marketing and Sales)
An integrated training program that aims to qualify those wishing to search for a job in one of the fields of marketing, sales or customer service. This integrated training program is the starting point for entering this field, as it provides participants with the necessary qualification to fully understand and master the basics of working as a sales employee or marketing employee or working in the field of customer service.

Objectives of the course (Marketing and Sales)

1. Trainees acquire the most important information and successful activities in sales matters.
2. Explain the steps of selling to trainees with an explanation of the requirements and needs of each step.
3. Explain to trainees the importance of focusing on customer requirements and how to gain their satisfaction.
4. Clarifying and understanding the causes of conflicts
Training program topics

First week:
 Marketing, its position and role in companies and business organizations
 The company and the direct and total external environment
 Porter's competitive forces: alternative products
o New competitors
o Intensity of competition from opponents
o Buyers' bargaining power
o Suppliers' bargaining power

Second week:
 Sales management, its position and role in companies and business organizations
 Sales forecasting
 Forecasting concepts and methods
 The importance and purpose of sales forecasting
 Communication and negotiation skills for sales representatives

Third week:
 Qualitative methods for sales forecasting
 Quantitative methods for sales forecasting
 Methods for predicting market potential

Fourth week:
 Sales management and selling skills
 Sales management concepts The role of the sales manager
 Tools used to follow up on sales operations
 The concept of personal selling (directly to the consumer)
 Sales Representative Qualifications and Responsibilities
 Buyer Behavior and Sales Process
 Planning and Conducting Telephone Sales Calls

Are you ready to turn your skills into sales? Register now for our comprehensive course in marketing and sales and discover the secrets of success in the business world.