Description
Certified Business Professional in Marketing (CBP-M)
Program Introduction: The CBP-M program equips participants with the essential knowledge and skills to make critical marketing decisions that impact the organization's performance. The program covers marketing fundamentals, effective marketing plan development, and successful customer communication. It also emphasizes the role of technology in marketing, including e-marketing and social media. The program aims to enhance participants' marketing skills according to the highest global standards, enabling them to build successful and effective marketing strategies.
Program Objectives: The program provides trainees with the fundamental principles, concepts, and methodologies in the field of business communications and hones their skills by introducing them to the latest methodologies that allow them to maximize their expertise as follows:
- Define what is meant by marketing.
- Identify the marketing framework.
- Enumerate types of marketing research.
- Determine the do's and don'ts in marketing.
- Explain types of consumer behavior.
- Clarify consumer purchasing factors.
- Understand the consumer.
- Explain the concept of targeted marketing.
- Clarify the purpose of marketing and communications.
- Develop marketing plans.
- Explain pricing standards.
- Define the concept of branding.
- Develop appropriate marketing plans for branding.
- Review various pricing strategies.
- Explain the concept of the product life cycle stages.
- Analyze market trends.
- Evaluate products.
- Explain the concept of market communication.
- Enumerate types of communication.
- Clarify pricing factors.
- Explain the concept of distribution.
- Design distribution strategies.
- Explain direct and indirect distribution channels.
- Outline distribution stages.
- Clarify how to leverage technology in marketing.
- Design a website.
- Explore digital marketing channels.
- Evaluate marketing plans.
At the end of this training program, the trainee will be able to:
- Introduction to communication.
- Explain types of communication.
- Assess consumer behavior.
- Develop a marketing plan.
- Evaluate products and the market.
- Determine the do's and don'ts in marketing.
- Explain types of consumer behavior.
- Clarify consumer purchasing factors.
- Understand the consumer.
- Explain the concept of targeted marketing.
- Clarify the purpose of marketing and communications.
- Develop marketing plans.
- Explain pricing standards.
- Define the concept of branding.
- Develop appropriate marketing plans for branding.
- Review various pricing strategies.
- Explain the concept of the product life cycle stages.
- Analyze market trends.
- Evaluate products.
- Explain the concept of market communication.
- Enumerate types of communication.
- Clarify pricing factors.
- Explain the concept of distribution.
- Design distribution strategies.
- Explain direct and indirect distribution channels.
- Develop targeted marketing.
- Achieve communication and business communications.
- Plan product presentation.
- Determine pricing.
- Execute product distribution.
- Explain direct and indirect distribution channels.
- Outline distribution stages.
- Clarify how to leverage technology in marketing.
- Design a website.
- Explore digital marketing channels.
- Integrate technology into the marketing process.
- Evaluate marketing strategy.
This program is designed for:
- Marketing professionals.
- Students and recent graduates who wish to enhance their knowledge and obtain a certification to help them start their career.
- Entrepreneurs.
- Managers and decision-makers: individuals who make strategic decisions in their companies and want a better understanding of marketing practices to support business growth.
- Anyone interested in improving their marketing skills and seeking an internationally recognized certification, with a basic interest in marketing and a desire for professional development.
Program Duration: The program duration is 25 training hours.
