Business Transformation - Online (Trainer: Medhat Yassin)

Course Description:

In light of the rapid changes in markets, traditional growth is no longer sufficient. This course aims to provide participants with a practical and integrated vision for leading business transformation by integrating vital functions such as marketing, sales, and business development, leveraging data and technology tools, and building a flexible leadership culture that supports innovation. The course includes workshops and practical exercises to ensure that knowledge is transformed into actionable plans.

Target Audience:

Managers and decision-makers in companies and organizations
Sales, marketing, and business development managers
Digital and business transformation leaders
Entrepreneurs and startup owners
Business and organizational transformation consultants

Overall Objective:

Empower participants to lead and achieve business transformation within their organizations using practical tools and strategies, aligning them with rapid market changes to achieve sustainable and impactful growth.

Specific Objectives:

Understand the concept of business transformation and its necessity in the modern business environment.
Recognize the importance of integrating marketing, sales, and business development functions to achieve a unified customer experience.
Master strategic planning tools such as the transformation map and use data in decision-making.
Develop the leadership and cultural skills necessary to support change and achieve buy-in from teams.
Developing an action plan for a business transformation that is applicable in a real-world business environment.

Course Topics:

Top 1: Understanding Business Transformation and Why It's Necessary Now

Defining Business Transformation
The Difference Between Organic and Transformative Growth
Indicators of the Need for Transformation
The Reality of the Saudi Market
Local Case Studies

Top 2: The Three Business Functions That Must Transform Together

Marketing, Sales, and Business Development
Common Mistakes in Separating Them
Integration to Create a Unified Experience
Unified KPIs
Building Teams with a Single Business Language

Top 3: Tools and Techniques for Accelerating Business Transformation

Business Transformation Map
Data-Driven Thinking
Pricing Strategies
Technology Tools (CRM, Automation, AI)
Reallocating Resources to Support Growth
Practical Workshop: Designing a Mini-Transformation Plan

Top 4: Culture and Leadership as Critical Factors

The Importance of Changing Mindsets
Leadership vs. Sales Management
Creating Buy-In
Coaching, Motivation, and Flexibility
The Role of National Leadership in Supporting Transformation
Open Dialogue: Challenges of Resistance to Change

Closing Session: Practical Application and Building an Action Plan

Groups by Sector
Designing a Three-Step Transformation Plan
Defining KPIs
Present and evaluate the best plan
Gain a certificate

Training outcomes:

By the end of the course, the participant will be able to:

Distinguish when and why an organization needs a business transformation
Design a practical transformation map based on the integration of business functions
Choose appropriate tools to accelerate results and implement modern technologies
Promote a culture of change within the team and build influential leadership
Draft a viable transformation plan and monitor its implementation with appropriate indicators

Suggested academic references:

Leading Transformation: How to Take Charge of Your Company's Future
Author: Nathan Furr, Kyle Nel, Thomas Zoega Ramsoy
Publisher: Harvard Business Review Press
Published: 2018
Playing to Win: How Strategy Really Works
Author: A.G. Lafley, Roger L. Martin
Publisher: Harvard Business Review Press
Published: 2013