
Training Collaboration between Siwar Chocolate Company and Kan Training Center to Deliver 'Marketing and Sales Basics' Course
As part of its efforts to enhance the efficiency of its staff and improve the marketing skills of its employees, Siwar Chocolate Company, in collaboration with Ken Training Center, organized a training course titled "Fundamentals of Marketing and Sales." The course aimed at developing the sales skills and customer relationship management abilities of the company's staff.
This course was part of Siwar's ongoing plans to invest in human capital and its commitment to equipping its teams with the latest concepts and practices in the world of marketing and sales, thereby improving the company's performance and providing a better customer experience.
The course covered several practical topics, including:
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Modern marketing concepts and tools.
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Effective sales strategies.
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Persuasion and negotiation skills.
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Customer relationship management and needs analysis.
The course was distinguished by its interactive training environment, where employees engaged in practical activities and real-life case studies that reflect the nature and challenges of the market. Siwar’s management expressed their satisfaction with the course outcomes and praised the professionalism demonstrated by the trainers from Ken Training Center.
Ken Training Center reaffirms its commitment to providing training programs tailored to the specific needs of each organization, enhancing their competitive capabilities and improving the efficiency of their staff across various fields.