Business Transformation: Practical Steps to Driving Growth in an Era of Change

Commercial Transformation: Practical Steps to Lead Growth in the Era of Change

Duration: 2 Days
Daily Training Hours: 3 hours

Course Description:

In today’s rapidly evolving markets, traditional growth is no longer sufficient. This course aims to provide participants with a practical and comprehensive framework to lead commercial transformation by integrating key business functions such as marketing, sales, and business development. It leverages data and technological tools while building a flexible leadership culture that fosters innovation. The course includes workshops and practical exercises to ensure knowledge is converted into actionable and implementable plans.

Target Audience:

·         Executives and decision-makers in companies and organizations

·         Sales, marketing, and business development managers

·         Leaders of digital and commercial transformation

·         Entrepreneurs and startup founders

·         Business and transformation consultants

General Objective:

To empower participants to lead and implement commercial transformation within their organizations using practical strategies and tools aligned with rapid market changes to achieve impactful and sustainable growth.

Specific Objectives:

1.                Understand the concept of commercial transformation and its necessity in today’s business environment.

2.                Recognize the importance of integrating marketing, sales, and business development functions to deliver a unified customer experience.

3.                Master strategic planning tools such as transformation mapping and data-driven decision-making.

4.                Develop the leadership and cultural skills necessary to support change and achieve team buy-in.

5.                Formulate an actionable commercial transformation plan applicable to real-world work environments.

Course Topics:

Topic 1: Understanding Commercial Transformation and Why It Is Necessary Now

·         Definition of commercial transformation

·         The difference between organic and transformative growth

·         Key indicators your organization needs transformation

·         Current trends in the Saudi market

·         Local case studies

Topic 2: The Three Commercial Functions That Must Transform Together

·         Marketing, Sales, Business Development

·         Common mistakes in keeping them siloed

·         Integration for a unified customer experience

·         Unified KPIs

·         Building teams with a shared commercial language

Topic 3: Tools and Strategies to Accelerate Commercial Transformation

·         Commercial Transformation Map

·         Data-driven thinking

·         Pricing strategies

·         Technological tools (CRM, automation, AI)

·         Reallocation of resources to support growth

·         Practical Workshop: Designing a mini transformation plan

Topic 4: Culture and Leadership as Critical Enablers

·         The importance of mindset change

·         Leadership vs. sales management

·         Creating genuine buy-in

·         Training, motivation, and adaptability

·         The role of national leadership in supporting transformation

·         Open Dialogue: Resistance to change – challenges and responses

Closing Session: Practical Application and Action Plan

·         Group work by sectors

·         Developing a 3-step transformation plan

·         Defining KPIs

·         Presenting and evaluating the best plan

·         Issuing symbolic transformation certificates

Training Outcomes:

By the end of this course, participants will be able to:

·         Identify when and why their organization needs commercial transformation

·         Design a practical transformation roadmap integrating key business functions

·         Select and apply appropriate tools and modern technologies to accelerate outcomes

·         Foster a culture of change and build influential leadership

·         Develop and follow up on a transformation plan using relevant KPIs

Suggested References:

1.                Leading Transformation: How to Take Charge of Your Company's Future

o    Authors: Nathan Furr, Kyle Nel, Thomas Zoega Ramsoy

o    Publisher: Harvard Business Review Press

o    Year: 2018

2.                Playing to Win: How Strategy Really Works

o    Authors: A.G. Lafley, Roger L. Martin

o    Publisher: Harvard Business Review Press

o    Year: 2013